In concert with Solar Guitars’ 6th Anniversary, the company, founded by renowned guitarist and online celebrity Ola Englund has announced a new brand named, “S by Solar”. Ola explains the thinking behind the new venture, “I started Solar Guitars with the Advanced & Pro player in mind. Now, I am revisiting a younger time, thinking about what beginner instruments were available when I was starting out versus what is possible to design and manufacture today. With everything we have learned at Solar Guitars, we knew we could create an opportunity for lower priced guitars that young people and beginners would appreciate with the goal to put the right tools in your hands from day #1.”